I started blogging in the fall of 2004 after a friend from college suggested I try it out. (He also invited me to Gmail when it was by invitation only. I love having geeky friends.) Here are my first couple of (very inspired) posts:
Yes — I used all lowercase letters and lots of elipses. And I wrote for my own entertainment. But it got me started and I never stopped. After several years, I started a successful blog called “Product Management Zen.” I loved writing about how to survive the stresses of product management. Then I stopped being a product manager, and I let the blog go.
In 2009, I moved my initial blog to WordPress under the name of Simply Enough. During this time, I was (re)-discovering everything related to sustainability and getting really into the concept of voluntary simplicity. And I wanted to share all of this with the world! Over time, the theme of the blog has morphed toward holistic health/wellness as I have become increasingly interested in how to optimize ones life. It still includes a simple living component, because I believe it is a crucial component of wellness.
You can say I’m into blogging…
Blogging for Personal Fulfillment
Earlier this week, I spent an hour with a good friend who wants to start a blog. She had asked me for some tips, so I pulled out my blog coaching file and was ready to give her the whole spiel about blogging, SEO, and attracting followers.
Turns out, she mostly wants to blog about creativity — for her own sake. Sweet! I think it is totally acceptable for individuals to start a blog with no big plans to “make it” in the blogging world. In fact, it’s probably the best approach!
If you like to write, you can gain an extreme amount of fulfillment from blogging. If people actually read it, it’s an added bonus.
At this point, it’s difficult to imagine life without blogging. For me, it’s a creative outlet (read therapy) more than anything.
Blogging to Spread a Message
A blog is a great way to spread a specific message. For example, when I started Simply Enough, I really wanted to share with people how easy it is to live more sustainably. You don’t have to buy a tiny house or own only 100 things to make a big impact.
That was my message.
I bet you have a message too. Perhaps you want to let the world know how awesome bats are. I don’t know. Everybody has something to say.
Blog about it!
Blogging to Showcase Work
I love blogs with beautiful images and works of art. A blog is a very effective way for designers, artists, photographers, and even musicians to showcase their work.
Because blogs allow you to post new content at a whim without worrying about how it fits into the overall information architecture, you can post those new photos or a new line of clothes to your blog and let the world know about them.
Blogging for Thought Leadership
In this day and age, it’s important for consultants, small businesses, and even larger businesses to demonstrate that they know what they’re talking about.
A really good way to show this thought leadership is by writing articles (blog posts) on various topics related to your area of expertise.
Not only is this good for search engine optimization (SEO), but it shows prospects that you are knowledgable in your field.
In a Nutshell
Blogging is a simple way to add content to your website, spread your message, show off your work and knowledge, and be creative (i.e. stay sane).
P.S. I’m pretty excited to be talking about “Blogging for Wellness” at the National Wellness Conference in a few weeks. If you’re going to be there, come say hi!